The Pizza Industry Essay Example for Free

The Pizza Industry Essay Strengths: ? Pizza is a food item loved and consumed by majority of the people in the world. This is proved by the figures shown in the slides before. ? Pizza outlets provide good taste, quality products with qualified staff, good atmosphere and hygienic environment. Motivation level of staff stays high which make the pizzerias more prosperous. Weaknesses: ? The Pizza outlets provide less range of products and they are usually high priced except for some other reasonable alternatives. In the Indian context, except for some new variants, they focus more on Western taste instead of Eastern. Opportunities: ? New markets can be explored and new opportunities can be sought. Diversification of products can increase their market share. They can reduce their prices because of more resources. They could also incorporate other service models in their structure. Threats: ? New entrants in the market can affect their market share. ? Other local restaurants can affect their market share by providing pizzas with lower price. ? Pizza Hut †¢ Founded in 1958. †¢Parent Company: Yum! Brands. †¢Pizza Hut â€Å"Bistro† †¢Pizza Hut Express and â€Å"The Hut† ? Place †¢ 12,500 restaurants across 91 countries. †¢147 stores across 35 cities in India †¢Mostly in higher income zone ? Products ? Price †¢ Range: 65 485 †¢Coupon worldwide and gift cards in developed countries †¢Pan 4 all ? Promotion †¢C. H. A. M. P. S (Cleanliness, Hospitality, Accuracy, Maintenance, Product quality and Speed) †¢3F? s ( Fun, Friendly and Familiar) †¢ Sponsored Back to the Future II †¢ MySpace Ted campaign †¢ Endorsed by Lara Dutta. Pizza Hut – BCG Matrix 1)P? Zone, from Calzone Garlic Cheese Bread 2)The Pan Pizza 3)Thin n Crispy 4)Dipping Strips ? Pizza Hut Target Markets ? Target audience is basically anyone and everyone who loves to eat pizzas. Age group of 12 to 30. Pizza has long been targeted to families, because of its ambience and the environment it offers in all its outlets. ? ? Ad Campaigns ? ? ? ? ? ? ? First Ad – about sharing Australia – 1980? s „Welcome Back? campaign Mexico – The Tomato sauce dip along with the pizza The „Great Indian Treat? „Full Punjabi? Roped in Ringo Starr for the campaign Pizza hut in the iphone !!!! ? Papa John’s †¢ Proven, streamlined operating system. †¢World-class franchise support and business consulting ? Place †¢ 3,400 restaurants worldwide †¢ Papa Johns is in all 50 states of US and approximately 40 international markets. †¢ High Income zone ?Products †¢ 4 different size of Pizza †¢24 Types of Pizza †¢6 Types of Starters †¢3 Types of pasta †¢4 Types of Salads ? Price †¢ Range: 85 – 495 †¢Offers and coupons ? Promotion †¢ Online Marketing †¢ B2B Mobile Marketing †¢ CEO in advertisement â€Å"People Are Priority Always† ? Domino’s Pizza †¢ Founded in 1960. †¢ Entered India in 1996. †¢8500 outlets across 55 countries. †¢250 outlets in India †¢USP- Quick Home delivery ? Products †¢Pizza (Available in 3 sizes and various tastes) †¢Garlic Bread †¢Pasta †¢Veg calojne †¢chicken wings †¢Sandwiches †¢ desserts ? Price †¢Price Range- Rs 35 to Rs 430. †¢Barbell Strategy of Pricing †¢Various combo offers ? Place †¢256 outlets in India †¢All major cities of India †¢Located in Malls and Posh areas †¢Outlets strategically placed to serve the home delivery in 30 minutes †¢Four outlets in Ahmedabad †¢Focus on Home delivery ? Promotion †¢Initially focused their ad strategy on banners, hoardings . †¢Ã¢â‚¬Å¾Hungry Kya campaign †¢Tie up with MTNL – Hunger Helpline †¢Database based direct mailing strategy. †¢Localized taste †¢30 minutes home delivery. †¢Online Orders. †¢Advertisement by celebrities ? Domino? s Target audience ? Target Audience: ? Consumers who belong to the age group of 14 35 years ? People who love fast food and have been exposed to the western style of eating ? People who are upwardly mobile and on-the-go Ad Campaigns ? 1989 „One call does it all? Delivery in 30 minutes ? ? „Pizzamania? Chinese Pizza Fun Meal @ 45 /- ? ? †¢Most popular Pizza Outlet in Ahmedabad †¢ Started in 1999 in Ahmedabad †¢ By Sankalp Group of Restaurants †¢ Presence in Rajasthan and Gujarat †¢ USP- Unlimited Buffet †¢ Focus on American Taste of Pizza ? Products †¢ Soups †¢ Pizza (available in 3 sizes and variety of tastes) †¢ Garlic Bread †¢ Salad ( 34 types of salad) †¢Deserts? Price †¢Price for Pizza ranges from Rs 60 to Rs 335 †¢ Differential pricing for Unlimited Buffet at Rs 99. †¢Strategy focuses on high volume of sales at low margin. †¢Various combo offers called Meal Deals ? Place †¢Located in 7 cities of Gujarat and Rajasthan. †¢ Total number of outlets – 9 †¢ 3 outlets in Ahmedabad. †¢Located at Posh areas of cities. †¢ Express outlets at Maninagar ? Promotion †¢Unlimited Buffet in lunch and dinner is a big hit. †¢Design your own pizza. †¢Ambience based on American theme. †¢Increasing the number of outlets. †¢ Free home delivery. †¢Kids Birthday Party Offer. †¢More Variety of Food. ? One special mention from Tanzania ? Marketing through blogs http://vishalacharya. wordpress. com ? Business to a range of other products ? Emerging Players ? Papa John? s Pizza Express ? ? Vieira Pizza California Pizza Kitchen Largento? s Pizza. ? ? ? California Pizza Kitchen †¢ †¢ †¢ †¢ †¢ †¢ A casual dining chain with 252 restaurants Signed franchise agreements with two partners It expects to open a minimum of 15 restaurants Premium restaurants targeting High End Customers It has 27 existing restaurants around the globe This Los Angeles-based chain is known for its unconventional menu items ? E-Pizza ? It will be placed in the food and entertainment business. Triangle shaped pizza kid? s meal called the E-Meal Custom line of distinguishable Mini Coopers delivering pizzas and movies ? ? ? Additional data Frequency for Pizza Deciding factor for Pizza 6% 16% 12% 10% 21% Every two weeks Once a month 51% Once two month Once three month 17% 8% 4% 8% Cost Quality of Pizza Quality of Service 47% Queue Location/proximity Brand Ambience ? Additional data Preferred Complimentary With Pizza 0% 16% 14% Ice cream Cold drink Salad 70% Other 10% 0% 21% 57% 8% Preferred Outlet 4% Pizza hut. Uncle Sams Dominos Papa jones US Pizza No specific ? Interesting Facts ? Americans eat approximately 100 acres of pizza EACH DAY, or about 350 slices per second. There are approximately 69,000 pizzerias in the United States. Pizzerias represent 17% of all restaurants. (Source: Food Industry News) Pizza accounts for more that 10% of all foodservice sales. (Source: Food Industry News. ) 93% of Americans eat AT LEAST one pizza per month. (Source: Bolla Wines. ) 66. 66% of Americans order pizza for a casual evening with friends. (Source: Bolla Wines. ) ? ? ? ? ? ? Interesting Facts? Each man, woman and child in America eats and average of 46 slices, (23 pounds), of pizza per year. (Source: Packaged Facts, New York. ) Italian food ranks as the most popular ethnic food in America. (Source: National Restaurant Association. ) A study done by a U. S. Department of Agriculture statistician and home economist found that in a three-day survey period, 42% of children between the ages of 6 and 11 had eaten pizza. (Source: Smithsonian Magazine. ) 94% of the population of the U. S. eats pizza. (Source: Parade Magazine. ) ? ? ? ?Link to see pizzerias around the world http://www. business. com/directory/f ood_and_beverage/restaurants_and_ foodservice/restaurant_chains/pizza/ ? References †¢Industry Facts. Retrieved August 8, 2009, from Wikipedia: http://pizzaware. com/facts. htm †¢Advertisements of other brands. Retrieved August 8, 2009, from Wikipedia: http://www. pmq. com/index. php †¢Pizza. Retrieved August 8, 2009, from Wikipedia: http://en. wikipedia. org/wiki/Pizza †¢History of Pizza. Retrieved August 8, 2009, from Wikipedia: http://en. wikipedia. org/wiki/History_of_pizza †¢Pizza. Retrieved August 8, 2009, from All Facebook Interview: http://www. allfacebook. com/2009/02/pizza-hut-facebook/ †¢Pizza Hut from Wikipedia: http://en. wikipedia. org/wiki/Pizza_Hut †¢Pizza Hut Celebrates Successful Delivery to Space from space. com: http://www. space. com/news/spacestation/space_pizza_010522. html †¢Papa John’s: www. papajohnsindia. com †¢Pizza Hut: www. pizzahut. co. in †¢Papa Johns Pizza from Wikipedia: http://en. wikipedia. org/wiki/Papa_John%27s_Pizza ? References †¢Industry Facts. Retrieved August 18, 2009, from Wikipedia: http://pizzaware. com/facts. htm, http://www. pizzamarketplace. com/ †¢Advertisements of other brands. Retrieved August 18, 2009, from Wikipedia: http://www. franchisedirect. com/foodfranchises/pizzafranchises †¢Pizza. Retrieved August 18, 2009, from Wikipedia: http://en. wikipedia. org/wiki/Pizza †¢Current scenario of The Pizza Industry . Retrieved August 18, 2009, from http://www. pizzatoday. com/ †¢Pizza references and updates. Retrieved August 18, 2009, from http://ask. reference. com/information/Food_and_Drinks/Pizza-Industry †¢Snapshot of the Pizza Industry. Retrieved August 18, 2009, from http://www. franchisedirect. com/foodfranchises/pizzafranchises/ Time to go and grab a bite !

Statue of Liberty: A Lie? Essay -- Argumentative Persuasive Essays

Statue of Liberty: A Lie? As I sat on a park bench in the middle of Manhattan, eating a pack of stale peanut butter crackers, I couldn't keep myself from thinking about the woman I had met the day before. The lady I met seemed to be a strong woman of high morale, but after our interaction I came to the conclusion that she was living a lie. Well-known and noticeably the tallest female in the community, many people looked up to her as somewhat of a motherly figure. I'll never forget the tattoo on her ankles that partially read: †¦. cries she with silent lips. "Give me your tired, your poor, Your huddled masses yearning to breathe free, The wretched refuse of your teeming shore. Send these, homeless, tempest-tost to me, I lift my lamp beside the golden door!" She was a very old woman who really didn't look as old as she was. As we stood side by side, we had a long interesting debate about violence, values and where we thought the United States was headed as a nation. She kept saying how she had been around a long time and how she has personally witnessed the downfall of America; however, she seemed unemotional. Suddenly, tears began to flow down her solid face; or maybe it was rain? What bothered me the most was her body language, which spoke to me like a smart remark. At first, I couldn't quite put my finger on it, but something about her struck me as being hypocritical. She told me her name was Liberty. The Statue of Liberty is a national symbol of freedom for the people in America. Many Americans interpret Lady Liberty in different ways depending on their gender, ethnic, racial background and other social factors that influence our personal opinions of the United States. After personally evaluating how Lady... ...ican values, when at the time females weren't even allowed to vote. There it is! Evidence shows that Lady Liberty is a contradiction because her message hasn't been consistent with society's beliefs. Most Americans firmly embrace the Statue of Liberty, but never stop to question its validity as a representation of America. Lady Liberty is portrayed as being an icon of America but I feel she is one of the largest unchallenged contradictions in our present society. The statue of liberty's main objective depicts America as something it is not. At times I feel angry when looking at the statue because I feel as though we are lying to ourselves by accepting a false reality. It's very unfortunate that "Americas ego" is the cause of so many deaths. Personally, I feel that until we honestly accept the truth about ourselves, we will forever be a misrepresented nation.

Period Comparison Essay

The two paintings I chose to compare are The Virgin and Child by Rogier van der Weyden (1406, Netherlandish; gallery room 207) and The Crucifixion by Francisco de Zurbaran (1627, Spanish; gallery room 215). These two paintings focus on Jesus Christ, his humanity and his divinity. I chose them because they represent Jesus’ fragile humanity through his infancy and death. These paintings struck me as different from the other religious art I had seen because it stresses humanity without sacrificing divinity. Weyden illustrates the beauty of humanity with a poignant portrait of The Virgin Mary breastfeeding Jesus as an infant. The sheer tenderness of this most simple and necessary bonding between the mother and the child is captured in this painting. It is a feeling that only a mother can understand but it is capable of touching everybody because everybody plays at least one of these roles throughout their lifetime. The beauty and simplicity of human nature is also contrasted with the jewels that adorn Mary’s robe and the velvet drape behind her. It seems to me that it implies divinity though one could also interpret that as something else. Although this was a painting for private devotion and intended to capture a beautiful moment, one can also see the dark side of human nature in this painting. Exotic and expensive jewels surround Mary and Jesus. But why jewels? Why were jewels chosen to represent the divine? Jesus spoke against material riches saying that only those rich in spirit can enter the kingdom of Heaven. Jewels can also be interpreted as money and that is of course a necessary evil. If money is the root of all evil and human nature by definition is imperfect and tends to stray towards evil, then this painting takes on a whole new meaning to me. This means that nobody, even Jesus, can be perfect if he is limited to being a mortal human being. To me, the painting goes much deeper than what is actually presented. Whether he intended to or not, Weyden created a statement of God enjoying the beauty of his humanity but also dealing with the ugliness that comes along. The jewels represent humanity because even though they are beautiful and marvelous on the outside, beneath they cannot escape the evil that is. For the jewels it is  the greed and the bloodshed and everything else money represents that seems to stain it’s beauty. For man, it is the amazing and marvelous things we can create that are also stained with the atrocities that we are capable of. Obviously there is more to this painting than meets the eye but there is something interesting in the way the two are positioned. Mary, with her breast exposed preparing to feed her son means that Jesus is still in his infancy. Infants are very helpless and vulnerable, but Jesus appears to be sitting upright, albeit with support. The look in his eyes gives a feeling of intelligence and wisdom while at the same time they are still doe-eyed and innocent. However, the most interesting point is the position of the infant’s arms. He sits upright with his hands almost offering a blessing. A similar pose can be seen in Rembrandt’s Christ Healing the Sick. The other painting that captured my thoughts was one by Francisco de Zurbaran. Even though it was painted over a century later in a different part of Europe, the two paintings seem to intertwine to deliver a strong message. This painting, which is considered Zurbaran’s lost masterpiece, is a massive painting designed originally for a church, the church of Dominican of San Pablo el Real in Seville. It dwarfs Weyden’s tiny Virgin and Child. These seemingly opposite paintings oddly enough have so many similarities. They both portray Jesus in fragile states yet this differs from the first because it deals with Christ’s death. The picture is a somber one with depth that is so life like, it was often mistaken for sculpture when viewed from far away. It portrays Jesus hanging from the cross. He is in the classic position with nails driven through his palms. There are no other objects in the background; it is just Jesus, his cross and a mysterious source of light. According to the background history of the painting, the light suggests divinity. Both paintings have symbols for divinity but are radically contrasted at the same time. Christ is left on the cross, alone and tortured whereas the first is the comfort of infancy. The Crucifixion, in all its great size and beauty reflects what a huge, momentous event Jesus’ death really was. The Crucifixion does contrast the first painting because instead of intricate  poses and fine jewels, it is just simply death. The painting is so good because it is something so simple and raw that it is beyond words. No words can capture the sorrow and the pain of that very moment like Zubrbaran can with his brush. It stands profound and intimidating. It draws upon our experience and our knowledge of death. We are there, we are seeing the fault and the evil of humanity. â€Å"We have killed our creator,† Zurbaran seems to say. He seems to be screaming it in your ear while at the same time we are enveloped by a deafening silence. It is enough to put you in awe of what humanity is. It seems to put us in the same state of mind early man must have been in when looking upon the dark, infinite sky above. The light source is another interesting and debatable point. It seems to bring a source of comfort, if any could be found. It is a single light in a presumably infinite dark and it illuminates the empty corpse of God. If life is death and life is beautiful, it seems that the death of the Lord can be seen as a beautiful thing. God came to live amongst his creation, to teach and to spread the word. In his death however, he created something of much more impact than he ever accomplished in his own lifetime. That leads me in to another point. In his death, that single light source could be just the start, a spark or a flame that would spread like wildfire, spreading the love of God everywhere. It could be represented as not only the death of Christ, but the birth of Christianity. In conclusion, these two paintings seem to go hand in hand. They are completely opposite paintings that tie into each other and almost seem to tell a story. Of course it could be argued that these two paintings have nothing at all in common except for the subject. But it doesn’t really matter what part of the world they are from or what period in history they lived in. What matters is that they saw something, felt something so strong and so profound that they captured it to be acknowledged by all.

Hochdeutsch - How Germans Came to Speak One Language

Like many countries, Germany contains numerous dialects or even languages within its different states and regions. And just as many Scandinavians claim, the Danes can’t even understand their own language, many Germans have had similar experiences. When you are from Schleswig-Holstein and visit a small village in deep Bavaria, it is more than likely that you will not understand what the indigenous people are trying to tell you. The reason is that a lot of what we now call dialects actually derive from separate languages. And the circumstance that Germans have one fundamentally uniform written language is a big help in our communication. There actually is one man we have to thank for that circumstance: Martin Luther. One Bible for All Believers – One Language for Everyone As you will know, Luther kicked off the Reformation in Germany, making him one of the central figures of the movement in the whole of Europe. One of the focal points of his clerical belief as opposed to the classic Catholic view was that every participant of a church service should be able to understand what the priest read or quoted from the Bible. Up to that point, Catholic services were usually held in Latin, a language most of the people (especially people who didnt belong to the upper class) did not understand. In protest against widespread corruption within the Catholic Church, Luther drafted ninety-five theses that named many of the wrongdoings Luther had identified. They were translated into understandable German and spread all over the German territories. This is usually seen as the trigger of the Reformation movement. Luther was declared an outlaw, and only the patchwork fabric of the German territories provided an environment in which he could hide and live relatively safe ly. He then began to translate the New Testament into German. To be more specific: He translated the Latin original into a mixture of East Central German (his own language) and Upper German dialects. His goal was to keep the text as comprehensible as possible. His choice put speakers of Northern German dialects at a disadvantage, but it seems that this was, language-wise, a general tendency at the time. The â€Å"Lutherbibel† wasn’t the first German Bible. There had been others, none of which could create as much of a fuss, and all of which had been forbidden by the Catholic Church. The reach of Luther’s Bible also benefited from the rapidly expatiating printing presses. Martin Luther had to mediate between translating the â€Å"Word of God† (a highly delicate task) and translating it into a language everyone could grasp. The key to his success was that he stuck to spoken language, which he changed where he deemed it necessary in order to maintain high readability. Luther himself said  that he was trying to write â€Å"living German.† Luther’s German But the importance of the translated bible for the German language rested more in the marketing aspects of the work. The immense reach of the book made it a standardizing factor. Just as we still use some of Shakespeare’s invented words when we speak English, German speakers still use some of Luther’s creations. The fundamental secret of the success of Luther’s language was the length of the clerical controversies his arguments and translations sparked. His opponents soon felt forced to argue in the language that he composed to counter his statements. Exactly because the disputes went so deep and took so long, Luther’s German was dragged all over Germany, making it a common ground for everyone to communicate in. Luther’s German became the single model for the tradition of â€Å"Hochdeutsch† (High German).